Have a question? Contact Us
 

The Best Thank You Ever?

Mar 20, 2022

For our new course, I've been collecting examples of great gratitude, stewardship and involvement devices from around the world.

In the video, I show you one of the best thank you's I've ever received from a charity. See what you think.

Wow Your Supporters

Craig first heard about Vida Joven from Tom Ahern's excellent newsletter. When he read about their donor communications, he decided to make a donation to see what happened.

First of all I got this lovely email from Beth from Vida Joven:

This would've been better than 90% of most thank you letters I receive from charities, so i was bowled over when I received a package in the post. Watch the video to find out what was in it.

There's loads to admire from this thank you, but the following three things stood out to me:

  • The powerful language - it is all about me as a donor and the emotion I might feel for giving. For example, the use of 'overflowing with joy' in the email.
  • The personalisation and little extra touches - the coloured pen, use of stickers and my name throughout.
  • The powerful imagery and design that meant it felt personal and not just a standard letter.

What do you think? Would you be brave or bold enough to send a Vida Joven-style thank you to your supporters?

Try it - you might be surprised by the results!

Wow Your Supporters Course Now Open

The Vida Joven letter is just one of many examples of great thank you's that you'll find on our new 'Wow Your Supporters' course.

Created by Rob Woods of Bright Spot Fundraising and Craig Linton, the course will take you through the following modules:

  1. The Power of Moments
  2. Elements of Wow
  3. Great Gratitude
  4. Wow in Action
  5. Super Stewardship

The course will be available from Monday 28th March, but you can sign up now and be the first to get access to this great new course.